Monday, September 17, 2012

The Social Use of Media: Cultural and Social Scientific Perspectives on Audience Research

(via e-mail)

The Social Use of Media
Cultural and Social Scientific Perspectives on Audience Research

Edited by Helena Bilandzic and Geoffroy Patriarche and Paul Traudt

This collection of essays provides an overview of research on the social uses of media. Drawing on long traditions in both cultural studies and the social sciences, it brings together competing research approaches usually discussed separately. The topics include up-to date research on activity and interactivity, media use as a social and cultural practice, and participation in a cultural, political, and technological sense. This volume presents visions of current audience and reception studies and makes a significant contribution to the development of interdisciplinary approaches to audience and user studies.

Book profile on the publisher's website, Intellect:,id=4923/

The ECREA book series consists of books arising from the intellectual work of ECREA members. Books address themes relevant to the ECREA’s interests; make a major contribution to the theory, research, practice and/or policy literature; are European in scope; and represent a diversity of perspectives.

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